Building stronger brands
In 2009, Harry’s expanded its offering to include black and white (b&w) and colour copies, digital printing, wide-format photo and canvas prints, and photo products such as photobooks, as well as laminating and binding of documents. Since opening Harry’s Photos and Harry’s Copies, the division has grown beyond this.
Our branding services encompass a broader scope of activities aimed at creating and maintaining a strong and consistent brand presence. We offer:
Brand development
Logo design, development of corporate identities and design and layout of brand guides.
Brand management
Maintaining consistent visual identity and messaging across all customer touchpoints.
The tangible and visual elements of branding, known as ‘brand collateral’ or ‘brand materials,’ are physical representations of a brand’s identity that help reinforce brand awareness and create a consistent brand image. Drive brand recognition and loyalty by enhancing brand visibility with:
Signage
Exterior and interior signs are vital for establishing a brand’s physical presence. These include storefront signs, directional displays, and more, all showcasing the brand’s logo, colours, and messaging. Effective signage attracts and leaves a lasting impression on potential customers.
Environmental graphics
For businesses with physical locations, environmental graphics encompass wall art such as wallpaper, contravision, decals, murals, window displays, and other design elements within the physical space.
Vehicle branding
Vehicle wraps (covering a vehicle with branded graphics, logos, messages), magnetic door stickers, or vinyl cutouts. This transforms the vehicle into a mobile advertisement.
Banners and flags
Versatile promotional tools like pull-up banners, teardrops, and more, commonly used at events and in retail spaces. These banners prominently display the brand’s logo, effectively capturing attention.
Gazebos and expo stands
Gazebos and booth setups are commonly used at outdoor events, expos, and trade shows. These can be customized with the brand’s colours, logo, and marketing materials to create a branded space that draws visitors and represents the brand effectively
Event branding
For corporate events, conferences, or trade shows, branded materials such as badges, lanyards, event programs, and signage contribute to a unified and professional event experience.
Customised labels and stickers
Brands that produce a variety of products may use customised labels with consistent branding elements to maintain a cohesive look across their product lines.
Corporate wear
Uniforms or branded clothing worn by employees serve as walking advertisements for the brand, reinforcing its identity. They also help make employees easily identifiable, fostering a sense of professionalism and unity. Additionally, we offer services such as heat-pressing on t-shirts and creating domed name badges.
Giveaways and promotional items
Print your logo on a wide range of promotional items, including pens, mugs, USB drives, water bottles, and keyrings. These items, adorned with your brand’s logo and messaging, can be given away at events or as part of marketing campaigns. Personalized notebooks, diaries, and aprons also make unique gifts that can be distributed to customers or employees as promotional gifts or used as promotional merchandise.
Our laser cutter and UV printer offer opportunities for customisation and personalisation, producing unique and creative products!
LASER CUTTER: Using a high-powered laser to cut or engrave materials with precision to create intricate designs. It can cut through a variety of materials, including wood, acrylic, leather, fabric, paper, and more. Some products we offer
Custom engraved items
Personalized engraving on items such as wooden plaques, acrylic awards, glassware, or metal keychains.
Wooden signs and cutouts
Create custom wooden signs and cutouts for events, businesses, or home decor.
Invitations and table decor
Laser-cut intricate designs for special occasions like weddings or holidays.
Custom packaging
Design and create unique packaging solutions for products.
Custom stencils
Produce stencils for art projects, home improvement, or industrial applications.
Model kits
Design and cut model kits for hobbyists or educational purposes.
UV PRINTER: Uses ultraviolet light to cure (harden) the inks onto various surfaces, printing vibrant, high-resolution images and designs on a wide range of materials. Some products we offer:
Custom prints
Create personalized prints on materials such as acrylic, glass, metal, ceramic, wood, and more.
Promotional products
Print logos and branding on items like pens, USB drives, phone cases, and promotional merchandise.
Awards and trophies
Personalized awards and trophies with custom designs and text.
Nameplates and badges
Create professional nameplates and badges for businesses, conferences, or events.
Art and wall decor
Print artwork or photographs on various materials for framed art or wall decor.
Custom phone cases
Offer custom-designed phone cases (bring your own blank case).
In addition to the aforementioned products, we offer a range of other items that can be tailored to promote your brand effectively. These items play a crucial role in enhancing brand visibility, identity, and consistency across various touchpoints. Explore the following products to further strengthen your brand’s presence:
Stationery
Business cards, letterheads, envelopes, and other stationery items often feature a brand’s logo and design elements. These materials are used in formal communication and help create a professional and cohesive brand image.
Marketing collateral
This category includes brochures, flyers, pamphlets, and printed materials used for marketing and promotional purposes. These materials can provide detailed information about products or services while maintaining the brand’s visual identity.
Packaging
The packaging of a product can be a powerful branding tool. It includes the design of product boxes, labels, and containers. Packaging not only protects the product but also conveys information about the brand’s identity, values, and product quality.
Digital (non-printed) branding collateral
While not tangible in the physical sense, digital branding collateral includes elements like branded email signatures, PowerPoint templates, and social media and website graphics. These maintain a consistent brand image in digital communications.
